Improving your opinion article on Gothic literature

Rhetorical questions need to be ‘targeted’ - personalised to the situation or moment, and used with an aim in mind. Using emotive language in rhetorical questions can be a very effective way of making them more targeted and purposeful. Direct address can be used to motivate and empower the reader to make changes or speak up. Repeating ‘you’ too many times can be quite accusatory, which can actually make your reader resistant to your message. Try being more subtle with direct address- speak to an imagined reader by name or address readers collectively.