Considering and emulating the use of direct address in the opening of a speech
Lesson 13 / 18
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I can use direct address to structure the opening to a speech in a way that engages the audience.
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A speech is different to other types of writing since it is designed to be delivered aloud.
Speech writers should aim for a conversational tone that is clear, concise and engaging for the audience.
Direct address can make the audience feel included in a speech and increase engagement.
Personal pronouns help to forge a connection between the speaker and the audience.
Effective speech openings begin by grabbing the audience’s attention and end by summarising why the issue is important.
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