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Using the conventions of website content creatively

Lesson 10 / 12

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Lesson outcome

I can identify the conventions a website and use them creatively in my own writing.

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Headings, subheadings and bullet points can all be identified as the conventions of a website layout. Language should be adapted to conform to the conventions of website copy. Rhetorical devices can be used to make website copy interesting and hook the reader. Structural devices such as anaphora and motif can be used to emphasise key information and make website copy engaging.

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This content is by Cashar and published under an open licence.