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Considering and using active and passive voice in persuasive letter writing

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I can identify and analyse the effects of active and passive voice and consider in which circumstances which is more effective.

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We might see active voice as more direct, concise and confident. We could see passive voice as less direct, more detached and objective. Potentially, we might see active voice as more appropriate in more persuasive writing circumstances. However, we might use passive voice if we want to avoid responsibility or make a complaint.

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