The impacts of regeneration and rebranding on people

Rebranding and regeneration began in Liverpool in the 1980s to reverse the decline of the city. Significant regeneration has occurred in the centre including areas around the waterfront, RopeWalks and Lime Street. Liverpool has been rebranded as a cultural hub due to sports, music, ethnic diversity and maritime and historical sites. Positive impacts include greater job diversity, new leisure facilities and a higher quality urban environment. Negative impacts include a loss of community, a persistent wealth gap and focus on tourist over local needs.