Sponsorship
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Lesson outcome
I can describe the different types of sponsorship and discuss their impact on performers, sports, officials, audiences and sponsors.
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Commercialisation involves the use of sport for financial gain and includes activities like sponsorship.
Sponsorship is when companies provide support in exchange for promotion and visibility.
Financial sponsorship includes monetary support from companies.
Sponsorship of clothing and equipment involves providing sports gear and apparel.
Sponsorship of facilities includes funding or providing sports venues and training locations.
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