The media
Lesson 5 / 5
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Lesson outcome
I can describe the different types of media and discuss their impact on performers, sports, officials, spectators and sponsors.
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Media types include television, radio, the press, the internet and social media.
Media can enhance performers' visibility, provide sponsorship opportunities and a platform for promotional activities.
Media coverage can lead to increased pressure, loss of privacy and negative public scrutiny.
Media coverage boosts a sport's popularity and finances but can also lead to a focus on entertainment over competition.
Media can increase sponsor visibility and engagement but may create scrutiny or controversy for officials and sponsors.
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This content is by Cashar and published under an open licence.