Generating a headline and opening for a persuasive advert

The headline and opening of a persuasive advert should be eye-catching and hook the reader. Linguistic techniques like alliteration, rhyme, onomatopoeia and personification are used to create catchy headlines. Rhetorical questions are a persuasive technique used to hook the reader in the opening of a persuasive advert. Persuasive writing should be informed by the unique selling point of the product an advert is about. The use of a conditional clause to refer to the possibility of something is a persuasive technique.